The broadcast industry is undergoing a significant transformation, driven by the need for greater economic efficiency and the advent of new technologies such as private 5G. As the demand for content continues to surge, budget constraints and the pressure to do more with less have become central concerns for decision-makers. In this evolving landscape, the industry must embrace innovative solutions that not only enhance efficiency but also ensure scalability and adaptability. Jean-Marc Racine, Chief Product Officer at Haivision explains how private 5G has huge potential to transform the landscape.