The uptake of virtual reality technology becomes more mainstream and broadcasters’ experiment with the immersive medium, IBC technical papers from TNO, Philips Group Innovation and NHK offer a glimpse into the future.
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Resistance may be futile: Animators unite to fight and work with AI
What happens when the tortoise of animation meets the hare of artificial intelligence? Speed is AI’s superpower but it threatens to wipe away jobs and craft. IBC365 is on the ground at the Animation Film Festival in Annecy.
SXSW London: Engagement, futurism and AI collide in East London
The inaugural South by Southwest London 2025 saw Shoreditch taken over by the US-founded creative festival brand, serving up a blend of business, tech and culture to an international audience, with delegates attending from 56 countries.

Hollywood is over: Time for creators to take charge
Film and TV professionals, studio executives and kit manufacturers are urged to open up to the creator economy or face ruin.

IBC Accelerators: AI Assistance Agents in Live Production
The IBC Accelerator project envisions AI-driven production assistants that seamlessly integrate into control room workflows, enhancing live production with intelligent automation.

The Bends: Hollywood studios unite to fast-track Veo 3 education
Google’s generative filmmaking tool Veo 3 sparks Hollywood exploration but creative ownership remains in flux.